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Special Projects
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6477
Results for ‘ Brand Engagement’
The Creator Economy
Pride, but no budget: LGBTQ+ creators hit by ad spend drop
June 2, 2025
Retail Revolution
TikTok is talking to brands like it’s a grocer now
October 2, 2025
The Business of AI
Brandtech’s Pencil unit makes use of Google’s Veo 2 tech to craft AI content in hours, not weeks
April 10, 2025
Marketing on Platforms
TikTok, Snap offer influencer agencies access to data and creators to gain competitive advantage
August 12, 2024
Gaming & Esports
How brands hope to reach gamers using thoughtful messaging during Pride Month — without pandering
June 23, 2023
Brand Safety
In wake of Meta moderation shift, advertisers have accepted new status quo: brand safety is a myth
January 31, 2025
The Business of AI
How agencies, publishers and platforms are actually using AI agents
October 30, 2025
Gaming & Esports
WPP and Roblox strike new global content and advertising partnership
October 8, 2024
Strategizing for the Future
Digital OOH’s growth has media agencies make more use of its data and measurement options
June 6, 2024
Business of TV
Here’s what media buyers say they need to accelerate ad spend on Netflix
July 31, 2025
Strategizing for the Future
Lowe’s is fighting to prevent AI agent overload
March 26, 2026
Member Exclusive
Ad Tech Briefing: CES marks the opening of digital advertising’s (likely) year of consolidation
January 6, 2026
The Creator Economy
Influencer shops hope to entice creators with talent platforms that offer CTV, AI features
December 17, 2024
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