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6471
Results for ‘ Brand Engagement’
AI Revenue Generation
Overheard at Prebid Summit: ‘Way too often, there’s a delta between what people do, and what they say they will do’
October 15, 2025
Marketing
‘The year where I don’t roll my eyes’ at retail: Bayer’s programmatic and digital lead on the state of retail media
September 12, 2025
Marketing on Platforms
Meta follows Musk’s lead on censorship — but ad industry keeps its distance from panic
January 8, 2025
Member Exclusive
Media Briefing: As AI reshapes media, The New York Times taps former Google exec for strategic role
July 31, 2025
Sponsored
How brands are combining audio and video formats to boost digital campaign success
December 14, 2023
The Creator Economy
Meta’s bid to woo creators to Facebook just might work, despite its recent legal woes
April 2, 2026
Marketing on Platforms
In graphic detail: The long road to accountability for social media platforms
March 31, 2026
Marketing on Platforms
TikTok, Snap offer influencer agencies access to data and creators to gain competitive advantage
August 12, 2024
The Creator Economy
Pride, but no budget: LGBTQ+ creators hit by ad spend drop
June 2, 2025
The Business of AI
Brandtech’s Pencil unit makes use of Google’s Veo 2 tech to craft AI content in hours, not weeks
April 10, 2025
Retail Revolution
TikTok is talking to brands like it’s a grocer now
October 2, 2025
Gaming & Esports
How brands hope to reach gamers using thoughtful messaging during Pride Month — without pandering
June 23, 2023
Brand Safety
In wake of Meta moderation shift, advertisers have accepted new status quo: brand safety is a myth
January 31, 2025
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