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6470 Results for ‘ Brand Engagement’

Brands in Culture

Why the Sundance Film Festival is becoming more important for marketers

January 24, 2025
Retail Revolution

The Home Depot adds another acronym — ‘ROMO’ — in next phase of negotiating retail media network measurement

April 3, 2025
WTF Series

WTF is Google’s Universal Commerce Protocol?

February 3, 2026
Announcement

Digiday Media events get a refresh under Liz Pitonyak’s leadership

January 16, 2025
Digiday Awards

Amazon, Forbes Media, EssenceMediacom and Universal Pictures are finalists for this year’s Digiday Awards

September 17, 2024
The Creator Economy

Creators weigh content decisions and costs of election-driven marketing blackout

November 1, 2024
The Creator Economy

Brands turn to creators to build World Cup buzz amid a logistics nightmare

June 10, 2026
Data Regulation

TikTok might be working on a standalone U.S. app, but marketers aren’t sold on the idea – yet

July 8, 2025
Navigating Economic Instability

Faced with tariff spending fears, brands look to Amazon’s search ads and DSP

April 21, 2025
Evolving Agencies

GroupM’s leadership reorg gets an assist from a McKinsey exec

January 22, 2025
The Programmatic Marketer

The Trade Desk missed its revenue target for the first time, here’s how CEO Jeff Green pledged to fix it

February 12, 2025
Gaming & Esports

Why the US Open is building a tennis metaverse inside Roblox

September 6, 2024
Sponsored

An advertiser’s guide to integrating branding and performance goals: Tactics and insights for omnichannel campaigns with impact

February 26, 2025

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