Digiday+ Member Article

Early last year, Matt Alexander, co-founder of Neighborhood Goods, sat down with 20 executives and founders from direct-to-consumer brands in New York City, including Hims, Stadium Goods and Away, and asked them what their biggest priority was in the next two years.

The biggest priority for everyone was physical retail stores. Most important: how to do it without cumbersome years-long leases or transient pop-ups.

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