Alibaba promises a big opportunity to the brands who sell on its platform, but it can be difficult for international companies to wrap their heads around the Alibaba ecosystem and how its suite of apps, including Taobao, Tmall and Youku, reach and influence customers in China.

So, the company’s “Alibaba 101” pitch deck, obtained by Digiday, lays out the scope of the Chinese retail market, Alibaba’s full capabilities as a retail partner, its massive size and commerce infrastructure, its “New Retail” program, in which it’s investing in modernizing areas of retail including product innovation, customer acquisition, payments and physical stores, and of course, Singles’ Day, China’s shopping holiday and Alibaba’s biggest sales day of the year.

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