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Media

The Creator Economy

Mega creators find that their personalities alone aren’t scalable as standalone businesses

Successful creators like Alex Cooper or MrBeast are creating media companies, to varying degrees of success and struggle.

May 7, 2026

Related Coverage

  • MrBeast is so big, Beast Industries turns down eight-figure brand deals if they aren’t the right fit
  • Joint signings highlight growing convergence between creator and Hollywood agencies
  • How creator talent agencies are evolving into multi-platform operators

Featured

The Creator Economy

MrBeast is so big, Beast Industries turns down eight-figure brand deals if they aren’t the right fit

April 14, 2026
Member Exclusive

Digiday+ Research: How Dow Jones, Forbes, The Guardian and other publisher revenue streams are shifting in 2026

April 1, 2026
Digiday Publishing Summit

Time pitches GEO insights into a new brand offering

March 31, 2026
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    Media Briefing: Publishers cautiously count AI licensing as notable revenue amid programmatic strain, in Q1 earnings

    May 7, 2026
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    Retailers are rushing to build AI apps. It’s unclear if shoppers will use them

    May 5, 2026
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    Why live streaming is the borderless $4 billion global opportunity publishers can’t ignore

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    Why news publishers are getting into the sports business coverage

    May 5, 2026
  • AI Revenue Generation

    From ad tech tax to AI data brokers: the new middlemen keep 100%, publishers say

    May 4, 2026
  • The Creator Economy

    The state of generative AI in the creator economy

    May 4, 2026
  • The Business of AI

    Taboola’s next act: an AI answer engine for publishers

    May 1, 2026
  • The Business of AI

    USA Today Co.’s AI licensing deals drive ‘notable’ revenue in Q1, despite pressure on traffic and programmatic

    May 1, 2026
  • Creator Playbook

    How former college athlete and Airbnb host turned Love Island fame into widespread success

    April 30, 2026
  • Member Exclusive

    Media Briefing: Publishers rewire sales teams for the outcomes era 

    April 30, 2026
  • The Business of AI

    The rise of deepfakes poses a new trust challenge for publishers

    April 29, 2026
  • The Creator Economy

    Adobe relies on Firefly to win over creators

    April 28, 2026
  • The Business of AI

    News UK turns The Times’ first-party data into synthetic audiences for advertisers 

    April 27, 2026
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