Digiday’s Oral History of Ad Tech podcast, episode 2, with Ari Paparo

This is part of a series that explores the once lucrative and tumultuous ad tech industry. More from the series →

Subscribe: Apple PodcastsStitcherSpotify

There are few better placed to critique and narrate the history of the digital media landscape, never mind the sub-sector of ad tech, than Ari Paparo.

The serial entrepreneur and “first influencer of ad tech” — sorry @AdtechGod — now helps to demystify and humanize the often dry milieu of digital media PR in his missives over at Marketecture.

This week, he speaks with Digiday reporter Ronan Shields in the second installment of Digiday’s Oral History Of Ad Tech in a conversation that focuses on the state of the industry during the opening decade of the 21st century. His insights include:

  • The hustle that was ad tech in the 1990s
  • Paparo’s input to DoubleClick’s turnaround, and eventual sale to Google
  • The incredible business model of ad networks in the 2000s
  • How the rise of the ad exchange became the fall of the ad network
  • And just who invented what in ad tech

In the coming weeks, Digiday’s History of Ad Tech, produced by Digiday Media’s audio producer Sara Patterson, lifts the lid on some of the key undercurrents in ad tech over the last 20 years with Seb Joseph, senior news editor, and Ronan Shields, senior reporter, advertising technology, in conversation with some of the key players during that time.

Subscribe to the Digiday podcast now on Apple Podcasts, or wherever you get your podcasts.

https://digiday.com/?p=528468

More in Podcasts

How Group Black’s Kerel Cooper is trying to solve programmatic’s bias problem at the industry level

Cooper discusses how the changes to the programmatic marketplace impact Black-owned media companies.

Magic Spoon co-founder Gabi Lewis talks cereal brand’s expanded retail footprint and marketing strategy

Since launching as an e-commerce brand, Magic Spoon cereal brand is ramping up its in-store presence. Co-founder Gabi Lewis stops by the Digiday Podcast to talk about what that means for marketing strategy.

PepsiCo Beverages on testing and learning its strategy in a fragmented media landscape

In an increasingly fragmented media landscape, PepsiCo Beverages’ Katie Haniffy talks the future of investment and measurement.