Media Buying Briefing: How will programmatic investment ride out the recession?

Will the recession the media industry is sliding into boost programmatic buying of media, or hinder it? Depends on who you talk to.

Media Briefing: Black-owned media execs are watching whether advertisers’ diversity commitments will withstand a recession

In this week’s Media Briefing, senior media reporter Sara Guaglione reports on how a recession may -- or may not -- affect Black-owned publishers' advertising businesses.

Future of TV Briefing: The connected TV ad industry is still weaning itself off the IP address

This week’s Future of TV Briefing revisits the connected TV ad industry's risky reliance on the IP address as its de facto identifier.

Digiday+ Research: More agencies are relying on paid over organic social content

The vast majority of agencies are buying ads on at least one social media platform for their clients, according to Digiday+ Research.

Marketing Briefing: Debunked ‘TikTok Shop’ report reignites conversations around the future of livestream shopping for brands

TikTok's reported halting of ecommerce expansion plans has marketers yet again questioning the future of livestream shopping.

Digiday+ Research: How brands and agencies are investing in online marketing platforms

Brands and agencies are constantly adjusting their marketing spend to account for the dynamic nature of the industry -- but what does that look like? Digiday surveyed brand and agency pros to find out.

Media Buying Briefing: Media agencies embrace B2B and blend it with consumer-facing campaigns

It was a busy week in the B2B world last week, as two major media agencies moved to open their doors and their expertise to marketers looking to solidify those connections.

Media Briefing: The media business’s mid-year review

In this week’s Media Briefing, media editor Kayleigh Barber assesses the state of the media business after a first half of the year that has not gone as publishers expected coming into 2022.