Join us Dec. 1-3 in New Orleans for the Digiday Programmatic Marketing Summit
Digiday+ Member Exclusives
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Digiday+ Research: Publishers show optimism for their own companies in 2024 — but not the media industrySurprisingly, publishers don't feel like their companies fared that badly in 2023. And they think their companies' prospects for 2024 are bright. Also surprisingly, though, they feel a lot differently about the media industry as a whole.
January 16, 2024 -
Media Buying Briefing: Agency news and takeaways from CES 2024While artificial intelligence was a major theme across the Consumer Electronics Show this year, agencies and marketers are trying to move past the hype -- and seeking real investment and applications across the media spectrum.
January 15, 2024 -
Research Briefing: News publishers reach Gen Z on social platformsIn this week’s Digiday+ Research Briefing, we examine how Gen Z consumes the news, how publishers are less likely to depend on subscriptions revenue this year, and how AI and influencer marketing are hot topics at CES 2024, as seen in recent data from Digiday+ Research.
January 11, 2024 -
Media Briefing: Sustainability standards are coming for digital advertisingGARM and Ad Net Zero are putting together a framework for how carbon emissions should be measured within the ad ecosystem.
January 11, 2024 -
Future of TV Briefing: Where YouTube stands in the 2024 streaming ad warThis week’s Future of TV Briefing looks at how agency executives appraise YouTube’s position against ad-supported rivals such as Hulu and soon Amazon Prime Video.
January 10, 2024 -
Digiday+ Research: Publishers’ revenues fell short of expectations in 2023, but most see growth ahead in 2024Half of publishers expected revenues to increase last year, but it turns out only about a third of publishers saw revenue growth in 2023. However, half of publishers expect their revenues to fare better in 2024.
January 10, 2024 -
Marketing Briefing: Pop-Tarts and Cheez-Its’ buzz prove why mascots still matter for big brandsThe ability to create a character that will appear across social platforms and potentially help a brand become more recognizable on those platforms is one reason for the interest in mascots.
January 9, 2024 -
Digiday+ Research: A guide to emerging trends in Gen Z news consumptionIn this report, Digiday+ Research examines the current landscape of Gen Z news consumption through executive interviews and existing research data.
January 5, 2024