Armed with technology, advertisers can spend less and still grow sales

Maintaining digital advertising’s current level of expansion is a bit unsustainable, and a slowdown from Google or Facebook could end the precipitous growth.

The Brand Lie: How Tina Sharkey wants to shake up CPG

Tina Sharkey thinks people are being ripped off.

Digiday Research: Marketers lack confidence in their data-driven approaches

Last month, executives from brands joined us in New York for a one-day event to figure out the future of data-driven marketing. While at the event, we asked them about how they felt about their current data driven approaches.

Can automation help retailers fend off the threat of Amazon?

Automation is often looked at as retail's panacea. But how far can the technology actually push the industry that's undergoing a sea change thanks to the rise of Amazon and shifting customer behavior. While robots can bring manufacturing closer to home, and deliver items to customers faster and more efficiently, human connection isn't entirely disappearing.

How Brendan Eich plans to flip the online ad model and fix the web

The inventor of JavaScript wants to flip the web's publishing model with his new browser, Brave.

A tax could remedy slow-loading ads, but enforcement would be tricky

Readers are quick to click away from webpages that don’t load in a timely manner, and advertising contributes to that latency.

The Rundown: Publishers confront a user-experience crisis

This week’s Rundown has reports from the Digiday Publishing Summit and the trenches of Advertising Week.

Turning off retargeting could hurt publishers and empower Google, Facebook

If users could opt out of retargeting with a single click, it could have ripple effects throughout the ad and media industries.