Future of TV Briefing: Flexibility set to be an upfront focal point yet again

This week’s Future of TV Briefing looks at how ad buyers plan to parlay programmatic into pushing for more streaming ad flexibility in this year's upfront market.

Marketing Briefing: Why marketers and brands like P&G are beefing up first-party data capabilities now

Last week, during the ANA Media conference, Procter & Gamble Chief Brand Officer Marc Pritchard detailed how the Pampers brand's in-house agency is incentivizing soon-to-be parents to opt into its Pampers Club for information and rewards for their diaper purchases.

Digiday+ Research: Agencies up their Amazon spend, but still don’t spend a lot on retail

There have been signs that agencies see potential in marketing on Amazon. And while they are increasing their marketing spend on Amazon on behalf of their clients, they're doing so only slightly.

Media Buying Briefing: UM’s chief privacy officer prepares for privacy suggestions to become restrictions

Arielle Garcia became the first-ever chief privacy officer at UM Worldwide, a reflection of the fact that media agencies have to be ready for the likelihood of increased privacy regulations

Digiday+ Research: Agencies’ clients heavily favor programmatic over direct-sold for online display ads

Programmatic advertising is far from perfect. But that doesn't stop agency clients from investing there, especially when they're allocating marketing spend for online display ads.

Media Briefing: Podcast publishers are using YouTube Shorts as a way to attract new audiences

Publishers are hoping to build up audiences for their video podcasts on YouTube Shorts.

Future of TV Briefing: Frequency management continues to be a challenge for streaming advertisers

This week’s Future of TV Briefing looks at how sufficient frequency management remains elusive for streaming advertisers and why 2023 could be a turning point.

Marketing Briefing: Why brands like Verizon, Tushy, Anytime Fitness ran with more interactive Super Bowl efforts this year

By making the Super Bowl ad more interactive, whether through the sweepstakes approach or by a guessing game of sorts marketers wanted to find ways to make sure consumers wouldn’t just passively watch, or worse, ignore their spots this year.