Media Buying Briefing: How the holding companies are taking differing approaches to rolling out gen AI

London-based WPP said its 2024 plans include spending £250 million in a cash investment on "proprietary technology to support our AI and data strategy."

Research Briefing: Podcast networks test generative AI tools for ad sales

In this week’s Digiday+ Research Briefing, we examine how podcast networks are testing generative AI for ad sales, why publishers are hesitant to add their chatbots to OpenAI’s GPT Store, and how ad buyers are hoping competition among streaming ad sellers will spur more ad innovations, as seen in recent data from Digiday+ Research.

Media Briefing: How publishers are trying to get people to log in to their sites

When it comes to authenticating audiences, publishers need more than an email address from their readers now.

Future of TV Briefing: Measurement currency combatants take center stage at IAB’s Annual Leadership Meeting

This week’s Future of TV Briefing recaps a contentious session on measurement from the Interactive Advertising Bureau’s Annual Leadership Meeting.

Digiday+ Research: Publishers held onto their staff and titles last year, even as traffic fell

Last year was not a great one for publishers' traffic, it turns out. But even so, many publishers maintained their full-time staff and published titles.

Pitch deck: Inside TikTok’s pursuit of Super Bowl ad dollars

The app’s executives are working hard to persuade marketers that it's the prime destination for their ad dollars — pre-game, during and post-game.

Marketing Briefing: Agencies see more RFPs for brand building amid ‘recalibration’ of marketers’ priorities

That’s not to say that marketers are less interested in performance marketing — they, of course, still want those wins — but it's more that they’re interested in a more holistic approach now.

Pitch deck: How Amazon is selling ads on Prime Video to advertisers

Amazon needs ad-supported streaming to lure a fresh wave of them into its ads business: brand dollars. This way it becomes a place for all advertisers to spend more money, not just those with a storefront there.