Media Buying Briefing: How ChatGPT and creators will transform media agency AI strategies

From holding companies to independents and influencer shops, agencies are now actively folding generative AI functions into enterprise and client work.

Digiday+ Research deep dive: Large publishers hedge their bets on subscriptions while small publishers back away

While the bigger players in the media industry still rely heavily on subscription revenue, small publishers are less enthusiastic about subscriptions.

Media Briefing: Publishers test new tactics for keeping ad dollars in-quarter

Publishers are trying to improve their chances of securing advertising campaigns in Q2, after noting a trend of delays and cancellations so far this year.

Marketing Briefing: TikTok’s Smart Performance Campaigns show platform’s automation push

Amid broader push by social media channels to automation.

Digiday+ Research: 80% of agency pros would choose a hybrid work schedule

Last summer, nearly half of agency pros said they had gone back into the office full time. But in reality, agencies have settled into a decidedly hybrid way of work.

Media Buying Briefing: Reddit expands outreach to independent agencies as its ad revenue rises

Reddit has upped its ad game in the last few years, landing partnerships with the major holding companies. Now it's reaching out to the major indpendents and offering a raft of new tools and products.

Digiday+ Research deep dive: Publishers are still piecing together the events puzzle post-pandemic

Publishers are still working out the best approach to their events businesses in the wake of the pandemic that changed people's perspectives on gatherings — and now, on top of that, an economic downturn.

Media Briefing: Some publishers are ‘cautiously optimistic’ about Q2 while media buyers say ad spend is similar to Q1

Publishers are hoping for a flat Q2 when it comes to their advertising revenue year over year, while media buyers warn that "flat" is a best-case scenario.