Digiday+ Research: A definitive ranking of brands’ and agencies’ marketing channels, where social reigns supreme

For brand and agency marketers, social media holds the top spot by far when it comes to spending and confidence that the channel drives marketing success.

Research Briefing: Will Snapchat’s rebrand bring in more ad dollars?

In this week’s Digiday+ Research Briefing, we examine how Snapchat is pitching itself as an alternative to current social platforms, how Priceline and other e-commerce companies are approaching generative AI, and how legacy programmatic media buying practices often disadvantage Black-owned media companies, as seen in recent data from Digiday+ Research.

Media Briefing: Publishers say Q1 is ‘off like a rocket’ after a lousy 2023

Midway through Q1, publishers share early signs of digital ad growth.

Future of TV Briefing: A Q&A with Colin and Samir’s Samir Chaudry on the state of the creator economy

This week’s Future of TV Briefing features a Q&A with Samir Chaudry from creator duo Colin & Samir discussing the state of the creator economy.

Marketing Briefing: How Fanta is modernizing its brand to appeal to Gen Z

Digiday caught up with Fanta’s North America brand manager, Dane Callis to talk about how the brand is changing to be more consistent globally and to increase its appeal to Gen Z, among other topics.

Media Buying Briefing: Agencies’ AI efforts lead to aliens and Whoppers

Artificial intelligence could potentially become agencies’ differentiator in the next decade or two, so how good is the technology right now?

Research Briefing: The Cut expands as publishers overall increase ad products

In this week’s Digiday+ Research Briefing, we examine how publishers are growing their ad products, when agencies and publishers expect deprecation of the third-party cookie to actually happen, and how marketers relied on traditional celebrities for their Super Bowl ads, as seen in recent data from Digiday+ Research.

Media Briefing: How 3 publishers are making their sites more/less habitable to AI crawlers 

Three publishers are changing how much access AI crawler bots have to their content.