Digiday+ Member Exclusives
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Future of TV Briefing: TV upfront focus flexes to fluidityThis week’s Future of TV Briefing looks at how fluidity is the new f-word heading into this year's TV advertising upfront cycle.
April 12, 2023 -
Digiday+ Research: Brands, agencies say influencer marketing is still a worthwhile investmentSocial media marketing has always been a roller coaster ride for agencies and brands, but they still see influencers as a worthwhile channel for marketing spend.
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Marketing Briefing: How marketers feel right now about TikTok, Facebook, Instagram and TwitterWith all the recent social hubbub, we figured it was time for a bit of a social refresher to get a sense of how marketers are feeling about TikTok, Twitter, Instagram and Facebook as well as the pros and cons of each.
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Media Buying Briefing: How TikTok agencies work — and why they don’t fear a U.S. ban of the appNew agencies are increasingly specialized in the art of TikTok advertising. Here's how they do it.
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Media Briefing: Q1 sales cycles were tighter than ever, but ad dollars are still not guaranteedPublishers have faced rapidly shrinking sales cycles since the pandemic, but Q1 was especially tricky because those dollars are no longer guaranteed.
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Future of TV Briefing: TV ad industry’s currency changeover won’t happen in this year’s upfront market — but could during its dealsThis week’s Future of TV Briefing looks at why TV advertising’s currency changeover is unlikely to happen during this year’s upfront market but could transpire once this year’s upfront deals take effect.
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Marketing Briefing: The far from ‘straightforward’ Q1 economy makes Q2 forecast especially murky for brand spendNow that the first quarter is coming to a close, marketers and agency execs say that it’s been a mixed bag and, with that being the case, it’s harder to predict the next quarter.
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Digiday+ Research deep dive: Publishers’ dependency on programmatic is likely to grow, with focus on open marketPublishers make a significant portion of their revenue from programmatic ads, and most of that programmatic revenue comes from the open market.