Digiday Research: 33 percent of European publishers report layoffs to support the pivot to video

European publishers are twice as likely as U.S. publishers to have laid off staff or plan to do so to support their pivots to video.

Digiday Research: For most publishers, video is less than 25 percent of total content

In the face of the ubiquitous pivot to video, 80 percent of publishers say less than 25 percent of their content is video.

Digiday Research: For video production, 64 percent of publishers say cost is their biggest challenge

Publishers also struggle with the time it takes to make video and keeping up with demand for video.

The Rundown: ‘Verizon is here to stay. Go90 might not be.’

In this week’s Rundown, we look at the murky future of Verizon’s Go90, the cultural challenges of publishers’ pivot to memberships and more.

Digiday Research: European publishers are less reliant on their owned sites for video revenue than U.S. counterparts

European publishers are less likely than U.S. publishers to make most of their digital video revenues from their owned and operated sites.

Digiday Research: 3 percent of European publishers believe Snapchat offers the best revenue returns

European publishers are building audiences on Snapchat, but they think it offers the worst revenue return among major video players.

The Rundown: The pivot to subscriptions, Snap’s woes

This week’s Rundown covers the shifting consensus that consumer revenue is the way forward in an ad environment dominated by Google and Facebook and more.

Digiday Research: 94 percent of European publishers will increase their video output

European publishers are pivoting more heavily to video as they brace for the impacts of GDPR implementation.