Between getting people to take out their credit cards to fighting churn, publishers have plenty on their plates in building direct consumer revenue. But one common challenge — the sharing of log-ins –is mostly ignored. Instead, publishers look at those skirting the paywall as people who probably wouldn’t pay up anyway.

In a survey of 62 publishing executives at the Digiday Hot Topic: Subscriptions and Memberships event this past August, 76 percent said they don’t do anything to stop subscribers from sharing their login information with friends and families.

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