Digiday Research: Marketers lack confidence in their data-driven approaches

Last month, executives from brands joined us in New York for a one-day event to figure out the future of data-driven marketing. While at the event, we asked them about how they felt about their current data driven approaches.

Can automation help retailers fend off the threat of Amazon?

Automation is often looked at as retail's panacea. But how far can the technology actually push the industry that's undergoing a sea change thanks to the rise of Amazon and shifting customer behavior. While robots can bring manufacturing closer to home, and deliver items to customers faster and more efficiently, human connection isn't entirely disappearing.

How Brendan Eich plans to flip the online ad model and fix the web

The inventor of JavaScript wants to flip the web's publishing model with his new browser, Brave.

A tax could remedy slow-loading ads, but enforcement would be tricky

Readers are quick to click away from webpages that don’t load in a timely manner, and advertising contributes to that latency.

The Rundown: Publishers confront a user-experience crisis

This week’s Rundown has reports from the Digiday Publishing Summit and the trenches of Advertising Week.

Turning off retargeting could hurt publishers and empower Google, Facebook

If users could opt out of retargeting with a single click, it could have ripple effects throughout the ad and media industries.

Stay tuned: Ad-free TV is on its way

TV commercials used to be part of the bargain. Now, with the rise of Netflix and others, people can just pay to avoid TV spots.

How Amazon could become an entertainment powerhouse

The retail giant is poised to spend $4.5 billion on video content in 2017, nearly double what it spent the year before.