‘Reinventing advertising’: An oral history of Facebook Beacon

Here’s the story of Facebook's Beacon ad product from people who were there.

The Rundown: Publishers sweat the ad details

In this week's Rundown: Martech vendors pivot to blockchain, why Facebook can't iterate its way to a successful entertainment platform and more.

Fighting the man: How shadow organizations are creating change in marketing

Shadow organizations are putting the pressure on everyone, from big corporate brands to advertising agencies, with one message: Time’s up.

Digiday Research poll: 69 percent believe brands should conduct media buying in-house

A long-established trend in marketing is for brands to in-house their marketing efforts and rely less on external agencies.

Consulting firms are poised to take part of the ad agency business

Consulting firms are ready to be taken seriously in the advertising game, having been dismissed by agency bosses.

Digiday Research: Two-thirds of retailers struggle to measure influencer campaigns

Digiday surveyed over 53 retail brands and found that 67 percent have trouble measuring influencer marketing campaigns.

Open look: Athlete-driven media companies have the attention of fans and advertisers

Companies like The Players' Tribune and Uninterrupted let athletes share their stories from their own perspectives and facilitate connections with fans.

Digiday Research: European publishers grapple with Facebook’s news feed changes

Digiday surveyed European publishers about their strategies for countering changes to Facebook's news feed algorithm.