Digiday+ Member Exclusives
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Brands are promoting Muslim inclusivity in Trump’s America
In the past few months, a wide array of major American brands — including Microsoft, Chevrolet, CoverGirl and Hyatt — have prominently featured Muslim men, women and children in their marketing. And they have done so on some of the biggest stages available.
March 24, 2017 -
These MIT grads are having their 15 minutes of programmatic fame
The women behind EverQuote's ubiquitous "MIT grads" ad are actual people, not just a programmatic ad phenomenon.
March 24, 2017 -
The sunshine agency: Inside Crossmedia’s transparent model
Crossmedia’s growing fast by promising clients a lot more transparency.
March 23, 2017 -
In the shadow of Facebook, Snapchat hopes to avoid being the next Twitter
Snapchat was everyone’s darling in 2016, but can Snap innovate faster than Facebook copies it?
March 22, 2017 -
Marketers turn up the heat on the duopoly
The duopoly is on our minds -- and on marketers’ minds, too. In this week's edition of The Rundown: Marketers start to fight back, Snapchat’s media problem and more.
March 21, 2017 -
How Jessica Lessin used her reporting chops to build The Information
Not all journalists make good CEOs, but every aspect of the tech news startup, from its membership model to events, bears the stamp of its founder and her journalism experience.
March 21, 2017 -
German publishers are skipping Facebook’s fake-news initiative
“When you ask five questions, Facebook has the answer to none of them,” said one publishing exec. “The initiative appears to be set up by amateurs."
March 6, 2017 -
Confessions of a black agency employee: ‘I want help’
Diversity in advertising remains a sore topic. Even as there are more top-down approaches to promote women, minorities, and people from different backgrounds in the industry, a lot needs to be done for those at the bottom. In this edition of Confessions, a young black employee says that there needs to be more people to champion them in this industry. "As a younger person, who wants to increase or infuse the industry with creative talent as much as I can, I want to look up to them. They’re so few of them. I want to be able to say, “I want help. There are so many of us down here who want to move up in the world and want to create change. It would be nice if we could be involved in some way.”
February 17, 2017