Safety first: A company’s care for brand safety depends on risk tolerance

No company really wants to be associated with beheadings, but navigating brand safety isn't easy or cheap.

With Snapchat Commercials, advertisers see a ‘cheap alternative’ to competitors

With the launch of Snap Originals, more original programming within the app, the company is looking to sell for TV-like ads called Snapchat Commercials.

The truth about influencer marketing: Why pricing remains a murky world

As more brands are turning to influencer marketing, the question of authenticity becomes increasingly important.

Digiday Research: Publishers rely most on house ads and emails to drive subscriptions

Sixty-five percent of publishers say email is their most effective marketing channel for acquiring new subscribers.

Why beauty brands are responding to the ‘wellness’ great awakening

The $445 billion beauty industry is ground zero for the wellness revolution.

Video Briefing: TV’s direct-to-consumer wave might open up the market for video makers

More streaming apps mean more original content buyers -- which include TV networks seeking to replace acquired films and shows. But is this sustainable?

Marketers are flocking to the idea that they need to find deeper meaning

In an age where algorithms pull trending conversations to the top of feeds and competition is more brutal than ever, brands have to stand out in other ways.

Retail Briefing: How to bankruptcy-proof a store

Rest easy, Mattress Firm. On Friday, the biggest mattress store chain in the country filed for Chapter 11 bankruptcy, announcing that by the end of the year, 700 of its 3,400 store locations would close. To avoid this fate, other companies should be focused on bankruptcy-proofing their businesses.