Publishers push back against platforms and ad tech

This edition of the Rundown is coming to you from the slopes in Vail, Colorado.

Media slims down: Publishers are building audiences in discrete verticals

Instead of one-size-fits-all sites, publishers are launching single-subject verticals focused on advertiser-friendly topics.

Digiday research: Three quarters of European publishers prioritize Facebook

Like most publishers, European publishers have Facebook on the mind.

Mr. Congeniality: How Verizon CMO Diego Scotti is trying to keep everyone happy

The ad giant's brand chief is on a mission to change the company, from inside out.

Brands are promoting Muslim inclusivity in Trump’s America

In the past few months, a wide array of major American brands — including Microsoft, Chevrolet, CoverGirl and Hyatt — have prominently featured Muslim men, women and children in their marketing. And they have done so on some of the biggest stages available.

These MIT grads are having their 15 minutes of programmatic fame

The women behind EverQuote's ubiquitous "MIT grads" ad are actual people, not just a programmatic ad phenomenon.

The sunshine agency: Inside Crossmedia’s transparent model

Crossmedia’s growing fast by promising clients a lot more transparency.

In the shadow of Facebook, Snapchat hopes to avoid being the next Twitter

Snapchat was everyone’s darling in 2016, but can Snap innovate faster than Facebook copies it?