Digiday+ Member Exclusives
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Eyes wide shut: Marketers need to fix digital media
Now, more than ever, it’s become clear that for real change to happen in digital media, marketers will need to take responsibility for their role in creating problems, either through bad incentives or not-so-benign neglect.
July 6, 2017 -
The Connecter: Meet Dany Lennon, the ad industry’s foremost talent hunter
The 62-year-old, who launched Creative Registry in 1987, has worked with some of the agency world’s biggest names, from now-BBDO chairman David Lubars to David & Goliath founder David Angelo.
July 5, 2017 -
The definitive oral history of Burger King’s Whopper Sacrifice
The story of that award-winning campaign, from the people who lived through it.
June 30, 2017 -
Trimming the fat: Streaming skinny bundles are all the rage, but for how long?
What’s good for the consumer might ultimately be the undoing of many of these streaming skinny bundles.
June 29, 2017 -
For small publishers, Facebook is often a force for good — and frustration
They love Facebook's ability to turbo-charge their audience growth, but they hate perpetually being the last to know about changes.
June 28, 2017 -
Something old, something new: Inside NBCUniversal and BuzzFeed’s union
A few years ago, it would have been unthinkable for a major TV company to talk about digital publishers during its upfront presentation.
June 27, 2017 -
It’s Jen Wong’s Time
As Time Inc. tries to steer itself toward a digital-first future, Wong's hand will have a major influence on the ride.
June 26, 2017 -
Digiday Research: PMPs have insufficient inventory to appease marketers
Survey respondents said they’re bringing some ad tech in-house, and PMPs don’t have enough inventory.
June 26, 2017