Cost efficiencies are driving media buying in-house

A growing number of companies are now taking some media buying functions in-house amid a prevailing sense of distrust and a lack of transparency in digital ad buying. According to marketers surveyed by Digiday, however, the primary motivation for going in-house isn’t increased transparency or trust, but the prospect of greater cost efficiencies. Only 21 percent of marketers […]

Digiday Research: Cost efficiencies are driving media buying in-house

Fifty percent of marketers say companies are taking media buying in-house to save money.

Video Briefing: Facebook falls flat against TV critics and reporters

Facebook went to the Television Critics Association's summer press tour for the first time -- and it didn't go well.

Retail briefing: ‘Do it for me’ gains traction as retailers scramble to find a competitive advantage

In the age of Amazon, service can be the differentiator.

Confessions of a TV network distribution executive

"The direct-to-consumer business is a tough business to be in."

Digiday Research: Marketers still can’t measure attribution accurately

Fewer than one in five programmatic marketers surveyed by Digiday believe they can accurately measure digital attribution.

‘Longer is still is the standard’: Six-second ads aren’t taking over pre-roll ad inventory

“Twenty-second and 30-second demand beats it every time in terms of valuation. We can monetize more effectively through more standard lengths.”

Digiday+ Deep Dive podcast: Amazon’s ad growth and Facebook’s blip

Amazon's ad business of billions is still just a small drop in the ocean.