Rundown: The race for identity in digital advertising

Just like that, data is all the rage again. Industry execs have for months been wringing their hands about the future of targeted advertising in the run-up to Europe’s General Data Protection Regulation, which finally came into effect in May. Many said the current digital ad system would become unworkable and that marketers, publishers and […]

Digiday Research: After GDPR, U.S. marketers are more worried about audience targeting limitations than fines

U.S. marketers state the biggest concerns they'll have as a result of GDPR implementation.

‘Still in its infancy’: Participants say Subscribe with Amazon results are mixed

A year in, the Amazon program has just 17 participants.

Digiday+ Member Poll: It’s a conflict for consulting firms to conduct media buying

Fifty-eight percent of Digiday+ members say that consulting firms conducting media buying represents a conflict of interest.

The Rundown: The race for identity in digital advertising

Just like that, data is all the rage again.

Digiday Research: Publishers are lukewarm on market for short-form video

Half of U.S. and European publishers are neutral over the potential market for selling and licensing short-form video content.

Digiday Research: European publishers’ top video platforms

European publishers rated their owned-sites, YouTube, and Facebook as the best platforms for video distribution and monetization.

Digiday+ Deep Dive podcast: Go90’s slow death

Why Go90 is dead and what's the future of Facebook Watch.