for the Digiday Programmatic Marketing Summit, May 6-8 in Palm Springs.
Digiday+ Deep Dive podcast: Publishers are diversifying their video strategies
The Digiday+ Deep Dive is a new podcast available exclusively to Digiday+ members. Digiday editors will discuss the week’s biggest stories, and offer a glimpse into what’s being talked about in the newsroom.
This week, Digiday’s Sahil Patel joins editor-in-chief Brian Morrissey to discuss why publishers are looking beyond Facebook to distribute their video content, and why increasingly that means a renewed focus on the original online video giant: YouTube.
Push play below to get started:
More in Media
Forbes creates wine vertical, commerce shop and membership business as AI squeezes traffic
Forbes is launching a wine-focused vertical, commerce site and membership program to grow consumer revenue and offset declining traffic.
Digiday+ Research: Publishers favor generative AI over predictive AI
Publishers have worked to find the right fit for AI tools, and found that generative AI lends itself better to journalism than predictive AI.
MrBeast is so big, Beast Industries turns down eight-figure brand deals if they aren’t the right fit
Beast Industries CEO Jeff Housenbold tells Digiday how the company is expanding and growing the monolith that is MrBeast.