Publishers probably didn’t need another reminder of how they’ve allowed themselves to be at the mercy of Google and Facebook. Tomorrow’s enforcement deadline for the General Data Protection Regulation is a stark reminder.

Google had three years to come up with a workable solution to GDPR, yet at the eleventh hour is rushing through a patch without much in the way of consultation with the publishing industry. The meetings Google is holding today with publishers have been met with private — and some rare public — exasperation from publishers. Many are declining to attend, fearing the meetings will follow the typical publisher-platform interaction: private head-patting while the rules of the road are written behind closed doors and without much publisher input.

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