Digiday+ Member Article

Publishers probably didn’t need another reminder of how they’ve allowed themselves to be at the mercy of Google and Facebook. Tomorrow’s enforcement deadline for the General Data Protection Regulation is a stark reminder.

Google had three years to come up with a workable solution to GDPR, yet at the eleventh hour is rushing through a patch without much in the way of consultation with the publishing industry. The meetings Google is holding today with publishers have been met with private — and some rare public — exasperation from publishers. Many are declining to attend, fearing the meetings will follow the typical publisher-platform interaction: private head-patting while the rules of the road are written behind closed doors and without much publisher input.

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