Digiday+ Member Article

At the Digiday Hot Topic: GDPR event in May in London, we surveyed 22 companies on their readiness for the General Data Protection Regulation. Check out our earlier research on whether GDPR or the Facebook-Cambridge Analytica scandal will have a greater impact on how advertisers collect and use audience data here. Learn more about our upcoming events here.

Quick takeaways:

  • Over one-third of respondents from the survey were unsure if their company will be compliant with GDPR come May 25.
  • Thirty-six percent of respondents said their company hasn’t hired anyone to help prepare for GDPR.
  • Eighty-six percent of companies are renegotiating contracts in the run-up to GDPR.
  • In a separate online survey of 29 Digiday+ subscribers, 52 percent said their companies held their first GDPR compliance meetings after the start of 2018.
  • In a different online poll of 25 Digiday+ subscribers, 40 percent said regulators are most concerned with companies complying with the spirit of GDPR.

Companies procrastinate on GDPR compliance
GDPR is the new data privacy regulation put forth by the European Union that takes effect today. The law will change how businesses collect and use consumer data. If you just started hearing about GDPR, you’re not alone. Digiday surveyed 29 executives in an online survey in May about when their companies had their first meetings about complying with GDPR. Fifty-two percent of companies said their first GDPR meeting occurred after the start of 2018.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Integer nec odio. Praesent libero. Sed cursus ante dapibus diam. Sed nisi. Nulla quis sem at nibh elementum imperdiet. Duis sagittis ipsum. Praesent mauris. Fusce nec tellus sed augue semper porta. Mauris massa. Vestibulum lacinia arcu eget nulla. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Curabitur sodales ligula in libero. Sed dignissim lacinia nunc.

Curabitur tortor. Pellentesque nibh. Fusce nec tellus sed augue semper porta. Aenean quam. In scelerisque sem at dolor. Maecenas mattis. Sed convallis tristique sem. Proin ut ligula vel nunc egestas porttitor. Morbi lectus risus, iaculis vel, suscipit quis, luctus non, massa. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Fusce ac turpis quis ligula lacinia aliquet. Mauris ipsum. Aenean quam. Nulla metus metus, ullamcorper vel, tincidunt sed, euismod in, nibh.

Quisque volutpat condimentum velit. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Nam nec ante. Sed lacinia, urna non tincidunt mattis, tortor neque adipiscing diam, a cursus ipsum ante quis turpis. Nulla facilisi. Ut fringilla. Suspendisse potenti. Nunc feugiat mi a tellus consequat imperdiet. Vestibulum sapien. Proin quam. Etiam ultrices. Nam nec ante. Suspendisse in justo eu magna luctus suscipit.

Sed lectus. Integer euismod lacus luctus magna. Quisque cursus, metus vitae pharetra auctor, sem massa mattis sem, at interdum magna augue eget diam. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Morbi lacinia molestie dui. Praesent blandit dolor. Sed non quam. In vel mi sit amet augue congue elementum. Morbi in ipsum sit amet pede facilisis laoreet. Donec lacus nunc, viverra nec, blandit vel, egestas et, augue. Vestibulum tincidunt malesuada tellus. Ut ultrices ultrices enim. Curabitur sit amet mauris. Morbi in dui quis est pulvinar ullamcorper.

  • LinkedIn Icon