At the Digiday Hot Topic: GDPR event in May in London, we surveyed 22 companies on their readiness for the General Data Protection Regulation. Check out our earlier research on whether GDPR or the Facebook-Cambridge Analytica scandal will have a greater impact on how advertisers collect and use audience data here. Learn more about our upcoming events here.

Quick takeaways:

  • Over one-third of respondents from the survey were unsure if their company will be compliant with GDPR come May 25.
  • Thirty-six percent of respondents said their company hasn’t hired anyone to help prepare for GDPR.
  • Eighty-six percent of companies are renegotiating contracts in the run-up to GDPR.
  • In a separate online survey of 29 Digiday+ subscribers, 52 percent said their companies held their first GDPR compliance meetings after the start of 2018.
  • In a different online poll of 25 Digiday+ subscribers, 40 percent said regulators are most concerned with companies complying with the spirit of GDPR.

Companies procrastinate on GDPR compliance
GDPR is the new data privacy regulation put forth by the European Union that takes effect today. The law will change how businesses collect and use consumer data. If you just started hearing about GDPR, you’re not alone. Digiday surveyed 29 executives in an online survey in May about when their companies had their first meetings about complying with GDPR. Fifty-two percent of companies said their first GDPR meeting occurred after the start of 2018.

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