When serial beauty entrepreneur Melissa Jochim, formerly of ingredient-focused lines Blossom Organics and Juice Beauty, decided she wanted to launch a cannabis-based skin-care product line as her next act, she originally came up with a “safe, conservative” cannabis beauty brand. But when she met with luxury beauty retailer Sephora, the merchandising team encouraged her to think bigger. “They told me a cannabis revolution was coming,” she says.

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