Samsung Ads is trying to compete with Amazon, Roku for connected TV budgets

Samsung Ads has ramped up its pitch in the past year by adding video ad inventory that it is collecting directly from publishers’ OTT apps.

‘Dispiriting experience’: Inside Macy’s turnaround strategy

Macy's is betting on a turnaround driven by e-commerce and letting DTC brands feature in its physical and online stores.

Digiday Research: Marketers lack understanding of emerging technologies

Marketers surveyed by Digiday said they struggle to understand technologies like blockchain and artificial intelligence.

Video Briefing: Netflix doesn’t make all of its own ‘Originals’ — and that’s OK

Here's why Netflix takes a liberal and elastic approach to how it defines a "Netflix Original."

‘Loss of culture’: Why Amazon pulled the plug on Whole Foods 365

Whole Foods' 365-format stores occupied an uncomfortable middle ground between budget, big-box grocers and niche upmarket stores.

Snapchat has not yet become a meaningful driver of commerce for publishers

One publisher participating in Snapchat's test made "tens of thousands" of dollars in commerce revenue on Snapchat, according to a source.

Digiday Research: Media buyers crave more programmatic direct deals with publishers

Eighty-four percent of media buyers said they were interested in pursuing more programmatic deals with publishers.

Retail briefing: Kroger has big advertising ambitions

Kroger’s budding advertising business is a top-five priority for CEO Rodney McMullen.