Digiday+ Member Article

Ads.txt is coming to mobile apps, and some ad buyers say they expect to spend more on mobile advertising as a result.

Thirty-one percent of 206 media buyers polled by Digiday this month said they plan to allocate additional dollars to mobile ad formats thanks to the introduction of the new system, called “app-ads.txt”. Ten percent of respondents said they were not planning any spending increases while 59 percent were unsure how their budgets would change.

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