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Doing business on Instagram is only getting more complicated for the brands that have used the platform to build followings.

The new checkout feature poses a difficult decision for these brands: Do they lean in and embrace customer convenience and drive conversion? Or steer clear of sending customer information directly into Instagram’s walled garden? It’s a good time to have help. As Instagram plays an increasingly prevalent role in digital brand strategies, even taking over purchasing, agencies can assuage fears and simultaneously help brands prepare for upcoming changes, and defend themselves.

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