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Amazon is testing a new ad format that asks customers to leave reviewsAmazon is working on a new ad product that prompts users to review products they’ve purchased within display ads placed on Amazon.com.
February 14, 2019 -
Retail Briefing: To grow, CBD borrows from DTCThere’s money in the CBD category, in case there was any doubt.
February 13, 2019 -
Digiday Research: Marketers are under pressure to use data to make investment decisionsOver three-quarters of 212 marketers surveyed by Digiday in November said they are facing greater pressure to prove how their marketing spend impacts their company's revenue.
February 13, 2019 -
Video Briefing: Amazon and other OTT channel resellers want percentage of revenue, not costsAmazon prefers to take (an increasingly higher) percentage of revenue generated by OTT channels it resells versus paying a fixed, wholesale price.
February 13, 2019 -
Pitch deck: How Quora is selling advertisersFounded in 2009, question-and-answer site Quora attracts more than 300 million unique visitors per month.
February 12, 2019 -
Digiday Research: One in two women at agencies say they’ve been harrassedA January 2018 survey of 446 professionals at marketing and advertising agencies found that 36 percent said they had been harassed in their career.
February 11, 2019 -
Neighborhood Goods is building the DTC mall of the futureNeighborhood Goods, a retail space in Plano, Texas, that brings together brand outposts, is helping born-online brands expand their retail footprint.
February 11, 2019 -
‘It’s a land grab’: Amazon is now testing ads in Amazon BusinessThe advertising options for Amazon Business are identical to the e-commerce giant's consumer marketplace, but the cost per click is said to be cheaper.
February 8, 2019