This week, several of us are in Vail, Colorado, for a pair of publishing events: Digiday Moguls and Digiday Publishing Summit. The opening of Moguls, which brings together 20 top publishing executives, was marked by plenty of chatter about Apple News+ — and exposed divisions between how publishers view this latest high-profile platform initiative.

The skeptics were summed up by one challenge put on the Digiday Challenge Board: “Apple News+ — why?” In explaining his thinking, the publishing exec who put up the challenge cited the familiar case against the initiative: It would create conflict with existing subscriptions programs and cede still more power to a giant tech company. But for those participating in Apple News+, the equation is somewhat different. They see this as a new audience that isn’t going to convert on their owned properties. As Max Willens reported, publishers like New York Media and Vox are using it to test and learn as they begin their moves into subscriptions.

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