Digiday Research: 71 percent of retailers are investing in physical store upgrades

Seventy-one percent of retailers are investing in modernizing their stores as they look to create more experiential shopping.

Now you see me: An oral history of viewability

Originated in an effort to persuade TV advertisers to bring their budgets online, viewability has quickly become an industry standard. But that took years.

The Rundown: Digital media’s branded content growing pains

Digital news outlets are facing headwinds in part because branded content has turned out to be a hard way to make money.

The whistleblowers: What happens when advertising’s anonymous organizations get unmasked

A rash of anonymous organizations have sprung up over the past year to take aim at various social wrongs, from racism to sexual assault.

The state of video in 2018: Insights from the Digiday+ video report

Digiday+ members get access to exclusive research in order to make smarter decisions. Now, members will also receive monthly trend reports on the most important topics in media and marketing.

How publishers inflate audience numbers

One of the core promises of digital media and advertising has always been its measurability.

Video Briefing: For Apple, video is just one piece of a bigger puzzle

Apple is spending a lot of money on pricey TV shows. But maybe Apple's end-game isn't to take on Netflix or HBO.

Digiday Research: Brands want access to editors for content marketing

Roughly 40 percent of marketers say working with editorial staff helps determines if they do a content marketing campaign with a publisher.