Join us Dec. 1-3 in New Orleans for the Digiday Programmatic Marketing Summit
Digiday+ Member Exclusives
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The Rundown: It’s time to question the DTC modelDTC companies have a dirty secret: nobody really knows if the model really works.
March 7, 2019 -
Digiday Research: 44 percent of publishers plan to work with fewer ad-tech vendorsForty-percent of publishers said they limited the number of ad-tech vendors they worked with in the last year according to 132 publishers surveyed Digiday this February.
March 6, 2019 -
Video Briefing: WarnerMedia changes show how AT&T views the future of TVIt’s a new era at WarnerMedia, which has made sweeping changes to Turner. And more changes are coming as employees brace for layoffs.
March 6, 2019 -
BuzzFeed, Group Nine Media are selling more ‘brand-safe’ cross-platform video ads directlyIn the wake of another brand-safety scandal, BuzzFeed and Group Nine Media are looking to build up their direct video ad sales businesses.
March 5, 2019 -
‘Change is coming. It’s about to get rougher before it gets smoother’: Why AT&T is combining HBO and TurnerHBO and Turner were cash cows for Time Warner. New parent AT&T wants them to be bigger.
March 4, 2019 -
Digiday Research: Chasing revenue, news publishers are producing more evergreen contentSixty-eight percent of 97 publishers that produce news or time-sensitive stories said they plan to create more evergreen content according to a survey by Digiday this February.
March 4, 2019 -
The Rundown: Brand safety outrage is wearing thinBrand safety has been on every marketers' lips for the past couple of years, but the industry narrative seems to be evolving from outrage to a more sensible view.
March 1, 2019