Digiday+ Member Exclusives
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Digiday Research: Mobile commerce shows promise for publishers
Eighty-five percent of publishers surveyed say less than half of their commerce revenue comes from a mobile device.
July 27, 2018 -
GoPro courts influencers in a bid to go beyond action sports
GoPro invited 50 influencers to Alberta, Canada, where four creators pitched its execs ideas for upcoming marketing campaigns.
July 27, 2018 -
Retail briefing: Retailers are making real-time customer feedback a priority
For two years, Target's proprietary Studio Connect app has been collecting feedback on products in real time and sending that information directly to the company’s designers and developers.
July 26, 2018 -
Digiday Research: Brand safety concerns aren’t driving private marketplace spending
Over half of programmatic marketers say they aren't using PMPs as a way to guarantee brand safety in digital media buys.
July 25, 2018 -
Video Briefing: Surprise — Snap will pay for some video shows
Snap typically doesn't pay to fund production for video shows on Snapchat Discover -- but there are exceptions.
July 25, 2018 -
Media companies looking to sell face unfavorable conditions
Just two years after it fetched $135 million in a bankruptcy auction, Gizmodo Media Group is likely to attract a more modest price.
July 25, 2018 -
Ads.cert is the digital media’s latest effort to combat fraud
If ads.txt has a loophole, it's the trust required that all members of the programmatic supply chain are validating publishers' inventory.
July 24, 2018