Digiday Research Data Pack: Marketing for Brands in 2019
The rise of in-house marketing, spending on platforms, changing consumer demands and the increased role of politics in purchasing decisions have left marketers at a series of crossroads.
Digiday surveyed 237 client-side marketers to uncover the latest trends shaping their world, and what they’re focused on in 2019. Download the research pack here. The full results of the survey are available for Digiday+ subscribers below.
‘A lot of waiting, watching and partying while Rome burns’: Confessions of an ad tech exec on the third-party cookie delay
In the latest edition of our Confessions series, in which we trade anonymity for candor, we hear from a senior exec at an ad tech company about what that limbo is like.
WTF is piggybacking?
Piggybacking is how an ad tech firm can drop a third-party cookie on a website's visitors via another ad tech firm that the website has granted access, as covered in this explainer video skit.
Why online lit platform Wattpad is keying its organic digital strategy on TikTok videos
Even as brands are shelling out more dollars for social media ads, online literature platform Wattpad is holding onto its ad dollars, opting for an organic social strategy.
SponsoredHow marketers are tailoring data-driven creative to engage audiences on CTV
Gabriela Maestre, vice president of creative solutions, Tremor International As the end of the year approaches and marketing teams look to finalize their 2023 budgets, many are wondering how to ensure their ads are set up for success in the months ahead, appealing to unique audiences whose media consumption habits continue to evolve. Advances in […]
Fireball taps into streaming, Instagram to reach Gen Z of drinking age
To drive reach and awareness with Gen Z, spirits brand Fireball last month increased its digital video output on Instagram and streaming sites like ESPN, Peacock and Hulu with 15-20 second ads. It is the cinnamon whiskey’s first creative campaign to market to Gen Z, as many are now of legal drinking age. (The demographic […]
Why regulators are still at odds over ad tech data privacy standards
The problem with attempts to bring order to online advertising’s data industrial complex is how loosely written the rules are.