for the Digiday Programmatic Marketing Summit, May 6-8 in Palm Springs.
The rise of in-house marketing, spending on platforms, changing consumer demands and the increased role of politics in purchasing decisions have left marketers at a series of crossroads.
Digiday surveyed 237 client-side marketers to uncover the latest trends shaping their world, and what they’re focused on in 2019. Download the research pack here. The full results of the survey are available for Digiday+ subscribers below.














More in Marketing
Why Coca-Cola has made World Cup TV ads one part of its sports marketing play
The new Powerade World Cup 2026 campaign takes a 360 approach across social, digital, and traditional TV advertising to maximize impact.
Future of Marketing Briefing: In the age of AI, taste is the new competitive advantage
in a world where the tools are everywhere and the output is indistinguishable, taste is the last thing that actually compounds.
Nike’s Boston Marathon billboard chiding walkers inspires new Asics and Ecco campaigns
After Nike removed a controversial Boston Marathon sign late last week, Asics and Ecco responded with messaging focused on inclusivity and everyday movement.