Advertisers see Google’s new DoubleClick ID rules cementing its dominance

“We’re having to think about how we rebuild our attribution models without that DoubleClick data, and instead look at proxies and estimations."

Digiday Research: In-store pickup is still rare among retailers

Seventy-one percent of retailers say none of their products are picked up in physical retail stores.

The Rundown: The agency world is bound to get smaller

Holding companies are all about integration right now, but signs point to it being more about consolidation.

Video Briefing: Hulu’s the OTT ad giant, but other players are emerging

Hulu captures a majority of the ad spend going toward OTT platforms, but other players ranging from Roku to streaming TV services, are rising.

Alternative Truths: The explosion of streaming video has brought with it many myths

There are many lies in the world of streaming video. Here are some truths.

The Native Money Pit: The hidden costs of branded content

The sky’s the limit with content production and distribution costs, and that’s in addition to salaries and other overheads, of course.

The farce of the deal: what lies buyers and sellers tell during the M&A process and what they mean

Media consolidation is picking up its pace. Here’s a guide to how deals get made.

Blockchain fever is here. Now what?

Blockchain fever is coursing through media and marketing. But its champions are still trying to figure out how to explain how (and if) it works.