Digiday Research: Why the brand-agency relationship is getting increasingly worse, in 5 charts

The agency-client relationship has always been a tricky balancing act. But in the current environment, with extended payment windows and more project work, that relationship may be more strained than ever.

The Rundown: When brand purpose looks like propaganda

Brand purpose has finally escaped the office of the CMO, where for the last year or so, it’s become the rallying cry around which the industry has coalesced.

‘You can’t save your way to growth’: How marketing procurement is trying to fix its image problem

The love-hate relationship between procurement execs and agencies takes another turn.

Digiday Research: What marketers are moving in-house in 5 charts

Marketers have moved various marketing functions in-house to regain control and save marketing dollars but it's not as simple as it seems.

WTF is authenticated consent?

Publishers are increasingly interested in tying together their logged-in user information, also known as authenticated users, with consent. The result: authenticated consent is a term that has started to crop up more and will likely gain more steam in the future. Here's what it means.

How YouTube, Facebook and other platforms count video views

A breakdown of how long a video needs to play on platforms, including Snapchat, IGTV, Pinterest and Reddit, before it counts as a view.

The Rundown: The GDPR safety bubble has finally burst

Two months ago, the first real wake-up call was delivered to the advertising industry regarding the General Data Protection Regulation. After over a year of complacency from European businesses, most of which believed they could continue business as usual without changing much and remain complaint, attitudes are changing.

Facebook’s video subscription sales program: No-brainer or no dice?

Facebook can help publishers convert their big, established audiences into paying subscribers. However, will those subscribers belong to publishers or to Facebook?