Video Briefing: Netflix doesn’t make all of its own ‘Originals’ — and that’s OK

Here's why Netflix takes a liberal and elastic approach to how it defines a "Netflix Original."

‘Loss of culture’: Why Amazon pulled the plug on Whole Foods 365

Whole Foods' 365-format stores occupied an uncomfortable middle ground between budget, big-box grocers and niche upmarket stores.

Snapchat has not yet become a meaningful driver of commerce for publishers

One publisher participating in Snapchat's test made "tens of thousands" of dollars in commerce revenue on Snapchat, according to a source.

Digiday Research: Media buyers crave more programmatic direct deals with publishers

Eighty-four percent of media buyers said they were interested in pursuing more programmatic deals with publishers.

Retail briefing: Kroger has big advertising ambitions

Kroger’s budding advertising business is a top-five priority for CEO Rodney McMullen.

‘Companies have their hair on fire’: California privacy law compliance is likely to be a last-minute scramble

With less than a year until California's privacy law takes effect, companies cannot afford to take a wait-and-see approach but may have little other choice.

‘Not there yet’: Amazon is a looming giant in influencer marketing

Launched two years ago, Amazon’s influencer program still isn’t quite going anywhere, say brands, agencies and influencers.

As more PR moves in-house, ROI rises in importance

Most PR agencies are still dependent on tallying up total monthly views a publication receives, which clients say is not enough.