Hershey’s is pitching a ‘clean room’ for data sharing to retailers

The candy maker is pitching a "clean room" to retailers that will store their loyalty card data alongside its ad exposure data to eliminate the risk of data leakage

Digiday Research: 30 percent of agency staffers are looking for a new job

A Digiday survey found that 30 percent are currently looking for new jobs and another 48 would be open to potential opportunities.

Seeking clarity: How Unilever tackles cross-platform measurement

Unilever has found a way to measure ad data across Google, Facebook and Twitter in a way that doesn’t involve taking that data from the walled gardens.

Amazon is tightening control on pricing for third-party sellers

Amazon is investing in third-party seller growth. Of course, there's a catch.

Pitch deck: How Amazon is pitching its attribution tool

Some advertisers worry the data from Amazon Attribution could benefit the site more than it does them.

Amazon’s ad business cracks $3 billion, but is growing slower

Amazon reported 4th quarter earnings Thursday after market close. Here are the key things you need to know.

‘Where the money is’: There’s a rush to acquire companies offering in-housing capabilities

Advertising experts and execs expect more acquisitions in the in-housing space.

The Rundown: Wave of layoffs has publishers concerned

A time of reckoning in digital media is upon us, and it’s time to take a closer look at the numbers.