Ad buyers are wary of advertising becoming a casualty of the streaming wars

An influx of ad-free streamers may limit streaming ad inventory and lead to a surge in ad prices.

Digiday Research: The most effective tactics for driving subscriptions

Digiday Research asked 136 publishing execs about various tactics they use to drive subscriptions and which they find most effective. The most effective tactic was “adapting the frequency of email,” followed by customizing content for each user.

‘The pressure is on’: Insights from the Digiday Video Advertising Summit

Brand and agency execs gathered to discuss the challenges they face and the opportunities they have found in navigating the converging TV and digital video ad market.

The Rundown: DTC companies are relying less on digital ads

The idea that direct-to-consumer companies thrive simply based off of social ads is no longer true. Those companies have diversified their advertising -- and done so because they had to.

Digiday Research: 40% of publishing employees don’t think their compensation is fair

Digiday Research surveyed 203 people working in publishing to ask about work, compensation and culture. Overall, 60% of respondents said they believed they were being fairly paid for the job they did. However, the results started to differ when broken down by gender.

Programmers push Snapchat for minimum revenue guarantees

Snap’s growing interest in the economics of media companies’ Snapchat productions has given them hope that there’s a path to minimum revenue guarantees.

Digiday Research: Publishers are having trouble hiring for product roles

Hiring new talent is a challenge for the vast majority -- 71% -- of publishing executives surveyed by Digiday. But the hardest roles to hire for aren’t in editorial -- they’re in product.

The Rundown: The paywall paradox

For some publishers, their paywalls could be building their competitors' businesses instead of their own.