The Rundown: We’ve always hated advertising

Hating advertising is nothing new. No one wants their entertainment interrupted by a 30-second spot with someone sputtering on about a product you have no use for.

Why YouTube’s paying celebrities to start channels

YouTube is paying some celebrities to create YouTube channels, but advertisers aren’t giving YouTube more money as a result. That may not matter, though.

Pitch deck: How Snapchat is pitching its ad offering to European agencies

The biggest change for Snapchat's ad sales strategy has been the broadening of its messaging to not only include social buyers, but also TV and video buyers.

Digiday Research: 54% of marketers say they allocated more ad money to Instagram this year

Retail media has been buzzed about this past year but marketers aren't yet confident in its success.

Digiday Publishing Summit Event Briefing: Why publishers need to think like gyms to retain subscribers

At this week's Digiday Publishing Summit Europe in Budapest, Hungary, executives discussed how they are looking to diversify their sources of income and the inevitable pain points that come with that exercise.

How niche streaming services thrive in the land of giants

As Netflix, Disney, Apple, WarnerMedia and NBCUniversal take aim at one another, genre-centric SVOD services aren’t sitting out the fight.

The Rundown: Advertisers mull how much digital advertising is too much

Here we go again: Once again, the effectiveness of digital advertising is being questioned, and once again advertisers are restricting spending in some areas over concerns their investments aren’t working properly. This time, its sportswear brand Adidas that’s weighing up the price of precision online. 

Digiday Research: Reader revenue is the top publisher priority for 2020

Growing direct reader revenue remains the biggest priority for publishers heading into 2020.