The Rundown: Disney+ is going to help Disney’s ad business

Disney+ may be an ad-free streaming service, but Disney is a partially ad-supported company. And the much vaunted launch of the service is going to help Disney build out ads further. 

Streaming wars are starting to claim casualties

Companies like Walmart, with core businesses outside of entertainment, need to decide how committed they actually are to the streaming business.

Digiday Research: Marketers are increasingly advertising on retail sites — and not just Amazon

For brands, retail media is becoming more of a priority thanks to the rise of e-commerce.

The Rundown: The holding company is dead, long live the holding company

So-called “new” holding companies are popping up left-right-and-center, positioning themselves as the antithesis to the traditional model.

The Complex guide to turning talent into franchises

Complex has a growing commerce business thanks to the popularity of its original shows and its in-house hosts.

The Rundown: Publishers scramble to control audience data

It seems like every time publishers start to claw their way back from any inventory blackouts caused by browsers like Safari blocking cookies, they’re hit with a new curveball.

Pitch deck: TikTok is testing cost-per-click ad pricing

TikTok says it has nearly 22 million users in Europe who open the app up to 11 times a day.

Digiday Research: Publisher satisfaction with platforms plummets in 2019

Publishers may no longer trust platforms, but they still need them -- because despite their excitement about alternate revenue streams, most publishers still rely on traditional models.