Winners and losers of Google’s move to unified first-price auctions

Google's plan to shift to first-price auctions and introduce a unified auction into its ad servers will create waves. Here are the winners and losers.

Digiday Research: Marketers and publishers boost podcast investment

Ninety-percent of 53 media buyers surveyed by Digiday last week that currently buy podcast ads said they planned to spend more on podcasts advertisements this year.

As retailers go ‘channel agnostic,’ internal politics stand in the way

The latest industry topic getting plenty of lip service: Not caring where or how customers shop.

‘On the precipice of being a real business’: NBCU’s Oxygen wants to make money from podcasts

Oxygen Media has been in the podcasting business for two years and hopes this is the year that business becomes a real revenue stream.

‘We as a company are very hesitant about our relationship with platforms’: NYT global ad head Sebastian Tomich

The New York Times thrives off of subscription revenue and print advertising. But at SXSW, its focus has been on its show, "The Weekly," which airs on FX and Hulu. While the Times isn't in charge of selling the advertising, it's an investment in growing their brand, said Sebastian Tomich, the Times' global head of advertising. Digiday spoke with Tomich at SXSW about the success the Times has had on platforms like podcast apps and newsletters.

Cheatsheet: Everything you need to know about Amazon’s evolving retail strategy

Amazon announced yesterday that it's shutting down all of its pop-up stores, as its brick-and-mortar strategy continues to evolve.

Vendors deal with the fallout of Amazon’s purge

Amazon may have crossed a line.

The Rundown: It’s time to question the DTC model

DTC companies have a dirty secret: nobody really knows if the model really works.