Digiday Research: 44 percent of publishers plan to work with fewer ad-tech vendors

Forty-percent of publishers said they limited the number of ad-tech vendors they worked with in the last year according to 132 publishers surveyed Digiday this February.

Video Briefing: WarnerMedia changes show how AT&T views the future of TV

It’s a new era at WarnerMedia, which has made sweeping changes to Turner. And more changes are coming as employees brace for layoffs.

BuzzFeed, Group Nine Media are selling more ‘brand-safe’ cross-platform video ads directly

In the wake of another brand-safety scandal, BuzzFeed and Group Nine Media are looking to build up their direct video ad sales businesses.

‘Change is coming. It’s about to get rougher before it gets smoother’: Why AT&T is combining HBO and Turner

HBO and Turner were cash cows for Time Warner. New parent AT&T wants them to be bigger.

Digiday Research: Chasing revenue, news publishers are producing more evergreen content

Sixty-eight percent of 97 publishers that produce news or time-sensitive stories said they plan to create more evergreen content according to a survey by Digiday this February.

The Rundown: Brand safety outrage is wearing thin

Brand safety has been on every marketers' lips for the past couple of years, but the industry narrative seems to be evolving from outrage to a more sensible view.

In-house may have a silver lining for agencies: Insights from the Digiday Media Buying Summit

Agency executives gathered in Nashville in February to discuss the challenges and opportunities facing the agency business, including in-housing, brand safety, agency culture and more.

Amazon ups its fights against fakes with Project Zero

Amazon’s in the news this week for coming under fire for, and cracking down on, fakes.