Digiday+ Member Exclusives
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TikTok Royalty: Here are the stars you need to knowFor now at least, Loren Gray (@lorengray) is the undisputed queen of TikTok, with more than 38.4 million followers. Having first started posting on Musical.ly in 2015, the 17-year-old singer has amassed a huge following on the platform that’s been renamed TikTok. Most of her videos showcase her lip-synching and dancing skills, and her TikTok fame helped her land a 2018 Virgin Records deal.
March 19, 2020 -
The coronavirus acceleration is upon usLike all crisis, coronavirus is causing a rethinking of how we live and work. What changes to our everyday lives stick and which do not remains to be seen, but the dislocation we're experiencing is likely to accelerate trends -- remote work, for example -- already kicked off by young generations.
March 18, 2020 -
How coronavirus will shape the future of TVThe pandemic-driven sports hiatus will accelerate audiences' and advertisers' shift to streaming, but production shutdowns may have the broadest impact.
March 18, 2020 -
Digiday Research Report: Ad agency employees are overworked and underpaidLong work hours, a lack of work-life balance, low levels of career advancement opportunities inside agencies are leading to more people looking for a new job and more mental health and burnout concerns.
March 18, 2020 -
How Extinction Rebellion is using social media and marketing to grow a movementExtinction Rebellion, a global group of climate change activists known for fighting climate change with non-violent direct action, uses social media and marketing to help garner attention for the movement.
March 18, 2020 -
Child’s play: The streaming wars have come for the childrenTo hang on to adult subscribers, streamers including CBS All Access and HBO Max are stocking up on kid- and family-friendly programming.
March 17, 2020 -
Omar coming yo: In quest for more engagement, ESPN bets on Omar RajaHouse of Highlights creator Omar Raja has a new job at ESPN. Are the two ready to be married?
March 16, 2020 -
Digiday Research: Publishers prioritize direct-sold ads heading into the second quarterOur six-month benchmarking survey found that 53% of publishers said direct-sold advertising is a large or very large source of revenue for them. Programmatic ads are a large source of revenue for 35% of publishers, while video advertising is for 28%.
March 12, 2020