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Digiday+ Member Exclusives
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Digiday Research: Retailers plan to permanently reduce reliance on pop-ups, marketplace platformsTemporarily, respondents said they would be “leaving” or reducing the use of nearly every single retail channel, except mass retail stores. The majority of respondents were leaving pop-up shops, shop-in-shops, permanent brand stores, as well as “retail-as-a-service’ platforms.
April 20, 2020 -
‘Agencies are probably near a breaking point’: How the current crisis exacerbates existing issuesThere are many problems that coalesce at this moment but the main one might be how agencies position themselves: The “put clients first” mentality at agencies is hurting them more than ever.
April 20, 2020 -
Looking ahead, DTC brands start scenario planning for store re-openingsRight now, direct-to-consumer startups have to hope for the best but prepare for the worst, and nowhere is that more evident than within their brick-and-mortar divisions.
April 17, 2020 -
‘The rankings can change at times like this’: For media, getting beyond triage mode is critical"You need to have a forward-looking perspective of what comes next. The rankings can change at times like this."
April 16, 2020 -
Hollywood’s challenge: Create ‘corona-proof’ programming that will outlast the pandemicThe Zoom-from-home shows that have become commonplace won’t look so quaint post-quarantine.
April 15, 2020 -
How the Daily Beast is accelerating revenue diversificationThe coronavirus crisis hit fast and hard. Here is how The Daily Beast adapted its businesses and how publishers can prepare their companies for the new reality.
April 15, 2020 -
How coronavirus puts brands talk of purpose to the testThis is the second edition of a new column, focused on the challenges to media buying and marketing. Be sure to join Digiday+, our membership program, to get access to this column and all Digiday articles, research and more. During a global pandemic, it’s probably safe to say that the news is more important than ever. […]
April 13, 2020 -
Digiday Research: Early impacts of the coronavirus crisis, in 5 chartsAs the coronavirus pandemic rages on, it’s upended nearly everything from business plans and forecasts to the way people work.
April 13, 2020