Digiday Research: Branded content production costs are growing

Half of the 80 publisher executives surveyed by Digiday this May said the cost of branded video production has risen in the past year.

Digiday Research: Most publishers show ads to their paying subscribers

In a survey of 93 publisher executives at subscription-based media companies, 75% said they serve ads to their paid subscribers.

A year after GDPR, General Mills is exploring new ways to use publisher data

GDPR-compliant marketplaces are being built by the advertiser nearly a year on from the regulation’s arrival.

As IGTV expands in Instagram app, advertisers push for more analytics

Agencies see IGTV as a good place for testing and creativity rather than providing huge wins given the lack of data and insights.

The Rundown: Search-focused publishers make for attractive acquisition targets

Unlike the crop of publishers that rode social distribution to easy scale several years ago, search-focused publishers rely on a much more stable and sustainable source of traffic.

Pitch deck: How Facebook is courting new agency partners

Facebook's new preferred and premium tiers offer agencies additional benefits such as one-to-one technical support, creative consultation and training.

Digiday Research: Media and marketing staffers brace for layoffs this year

In a survey of 343 publishers, vendors and agency executives this year by Digiday, around 30% and 40% were worried that their companies would be impacted by layoffs this year.

Comcast’s FreeWheel creates programmatic OTT marketplace for local TV advertisers

Local TV ad buyers using FreeWheel's Strata platform are able to extend their linear TV campaigns to run across connected TV, desktop and mobile.