Digiday Research: How working moving in-house affects the client-agency relationship

Nearly 30% of 73 marketing executives surveyed by Digiday said bringing marketing in-house strained their relationship with their agency(ies).

Anti-fraud measure ads.txt is coming to mobile apps but very slowly

Ad tech firms including Centro, EMX Digital, InMobi and PubMatic plan to begin enforcing app-ads.txt to combat mobile in-app ad fraud.

DTC startups are hiring grown-up retail talent as they mature

Employees at legacy retailers are considering making the jump to a direct-to-consumer or e-commerce startup.

Digiday Research: In-house marketers typically still rely on agencies

Sixty-one percent of marketers who conduct creative production in-house still use external agencies according to a Digiday survey.

Pitch deck: How Snapchat is selling ads after its partner summit

The deck focuses on Snap's augmented reality updates like hand tracking, body tracking, pet tracking and its new marker tracking technology.

The Rundown: Agencies get their hands dirty with data ownership

Publicis’ $4.4 billion acquisition of Epsilon signals a change in tack for the French holding group's approach to data ownership.

Digiday Research report: Agency culture and employment in 2019

In January 2019, Digiday surveyed 446 agency professionals to examine themes affecting agency culture and employment; employee happiness and burnout, workplace harassment, discrimination, and what influences employment decisions.

Video Briefing: Ad-supported streaming platforms take a bigger cut than pay TV

If pay-TV providers find TV networks are providing connected TV platforms with 30% of their ad inventory, they may demand a similar share to bolster their addressable TV businesses.