Digiday Research: Influencer marketing is taking a hit

Despite cleanups, crackdowns and a better understanding of the industry, influencer marketing is one of the most confusing and murkiest industries, according to a new Digiday survey of 60 brand execs responsible for marketing expenditure.

Faster, cheaper and a lot less fun: Rethinking the agency business that emerges on the other side

In a matter of weeks, marketers and agency execs have already adapted to a new normal of working from home, hopping on Zoom and doing virtual pitches. Those changes to the day-to-day process have given a sense of how work can go on in a crisis. Moving beyond the current moment to understand what the […]

DTC brands are sitting out the first wave of store re-openings in Texas

By and large, DTC startups are not rushing to open their doors in Texas, where retail stores are now allowed to re-open with 25% capacity.

‘The industry will be transformed’: The FT’s guide to making money from virtual events

Orson Francescone, managing director of FT Live, said he can “see a route to us delivering what we thought we were going to deliver” at the beginning of the year.

The great recalibration of media

Media business leaders are looking ahead to what emerges from the wreckage of coronavirus. Expect a leaner, more focused group of businesses.

Digiday Guide: Everything you need to know about the end of the third-party cookie

Here’s Digiday’s primer on all you need to know about life after the third-party cookie.

TV networks are losing ad dollars, and now face the prospect of shrinking affiliate fees

TV networks' affiliate revenue may be at risk with live sports on hold and cord cutting accelerating.

‘They are going to be the last to get cut’: Why Google and Facebook aren’t having as bad a crisis as the rest of the online ad industry

With CFOs in cash preservation mode, marketers are looking to channels that can demonstrate immediate lifts.