The Rundown: A new IPG-backed consultancy will help brands figure out gender equity

Have Her Back bills itself as "cultural consulting firm," dedicated to helping clients improve their gender equality, diversity and inclusion policies.

What Firefox’s anti-tracking update signals about wider pivot-to-privacy trend

Mozilla's Firefox anti-tracking update may seem small potatoes due to the browser's market share. But when combined with Apple’s strict anti-tracking stance, and the wider pressures of data protection laws, it’s enough to cause jitters across the digital ad industry.

WTF is multi-touch attribution?

Multi-touch attribution attempts to chart how a customer moves down the purchasing cycle, from the first ad they viewed to the last, and determine which of those marketing channels was most important in ultimately getting the customer to buy.

The Rundown: Ad agency holding companies set their sights on DTC

DTC is the next hot thing, so agencies are jumping on board. The latest is Dentsu Aegis Network, which on Wednesday announced that it had acquired MuteSix, one of the darling of the direct-to-consumer brand boom. MuteSix will become part of iProspect, Dentsu Aegis’ performance agency.

‘There are diminishing returns’: ADT sees limits to cost savings from bringing ad buying in-house

ADT has been on a tear to in-house as much as it can from agencies over the last 12 months.

Digiday Research: Why the brand-agency relationship is getting increasingly worse, in 5 charts

The agency-client relationship has always been a tricky balancing act. But in the current environment, with extended payment windows and more project work, that relationship may be more strained than ever.

The Rundown: When brand purpose looks like propaganda

Brand purpose has finally escaped the office of the CMO, where for the last year or so, it’s become the rallying cry around which the industry has coalesced.

‘You can’t save your way to growth’: How marketing procurement is trying to fix its image problem

The love-hate relationship between procurement execs and agencies takes another turn.