Insights from CTV leaders at Dentsu, Horizon Media and more
Digiday+ Member Exclusives
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‘Performative posting’: As agencies share their equality values online, staffers say they have to do much more for Black employees than post
Agency employees and execs say agencies need to do more than make statements to be better for Black employees.
June 29, 2020 -
Digiday Research: Over a third of agency employees report pay cuts, 25% report layoffs
The twin crises of the coronavirus and the ensuing economic effects have left most companies struggling to keep costs down as revenue dries up -- or at least slows down. We asked companies across media, marketing and retail about its effects on employees in a new Digiday research survey.
June 29, 2020 -
How DTC startups fall flat in marketing their values
Direct-to-consumer startup founders have found themselves in a number of unprecedented situations over the past three months -- from having to keep their company afloat while stores were closed to having employees confront them about racism within the company. Many of these same startups have also found themselves in hot water for how they responded to these situations. The issue at hand is simple: customers feel like these companies aren't practicing what they preach.
June 26, 2020 -
Why advertiser ‘revolts’ never sway Facebook
With 7 million advertisers, Facebook is simply too big to be shamed by some uppity advertisers. What’s more, advertisers often need Facebook (and Google) more than vice versa.
June 25, 2020 -
Bright spot: Meredith sees programmatic ad prices rebound to higher than pre-coronavirus levels
There is a light at the end of the tunnel for publishers who are taking action and changing up their programmatic strategies.
June 24, 2020 -
As coronavirus restrictions lift, show makers prepare a gradual return to production
Smaller crew sizes, staggered lunch breaks and separate coronavirus-related budgets are among the measures that producers are adopting.
June 24, 2020 -
Why this latest Facebook advertiser ‘boycott’ may be different
A planned advertiser boycott in July will expose Facebook to yet another test of its mettle at a time when society is divided and marketers are more emboldened than ever to take a stand on societal issues.
June 23, 2020 -
Digiday Research: 62% of publishers report late payments
A new Digiday survey found that for a quarter of publishers, payments are delayed under two weeks, while for 17%, delays are between two weeks and 30 days. For 20% of publishers, delays stretch past 30 days.
June 22, 2020