Digiday+ Member Exclusives
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The Rundown: Not even TikTok can break the agency model
Those thinking that TikTok might want to topple the agency model aren't necessarily wrong, but it's doubtful that TikTok could even manage to do it successfully.
February 10, 2020 -
With cookies on the way out, advertisers turn to old-school measurement methods
As third-party cookies are being phased out of advertising and all the granular audience data going with it, advertisers are turning to old media planning and buying methods for their online campaigns.
February 5, 2020 -
See the slides: Amazon Advertising products, explained
At Digiday Media’s recent Amazon Strategies event, a series of Amazon advertising experts instructed attendees on making the most out of Amazon’s advertising platform, and making sense of the basic offerings.
February 3, 2020 -
‘Tim Cook is more important than the EU’: Browser makers hold more power over the digital ad industry than regulators
While government regulators can enforce laws against individual companies, browser makers can take unilateral actions that have a sweeping effect on the advertising industry.
January 30, 2020 -
The market for shorter, mobile-first programming is not materializing
Short-form video producers have had to pivot their business model; now they're creating long-form programming and pursuing commerce to survive.
January 29, 2020 -
Digiday Research: Advertisers are more worried about the end of third-party cookies than publishers
A new Digiday poll found that buyers are more concerned about a cookieless future than publishers are. Some 75% of the buy-side executives surveyed said that in the wake of Google’s cookie-phaseout decision, they worry about their ability to target as well as measure ads.
January 29, 2020 -
The Rundown: In an age of consolidation, agency brand names make a comeback
The consolidation of firms will continue to change the agency business. But it may not mean agency brand names will keep disappearing.
January 24, 2020 -
Pitch deck: How Amazon is selling ads on Fire TV
Amazon’s Fire TV pitch deck touts its Thursday Night Football viewership, IMDb TV’s incremental audience and Alexa-connected ads.
January 23, 2020