YouTube’s push for TV ad dollars is hurting its business right now

While advertisers cut their TV ad dollars to pull back on brand advertising, doing so is not as easy as pulling money from YouTube.

How CBS is growing its streaming audience

Instead of sitting back and enjoying the bump of organic views coming in, CBSN is using this as an opportunity to grow its streaming platform even more.

‘The system is very broken’: Coronavirus keyword blocking is symptomatic of a larger media malaise

"The ‘where’ appeared to drop off the brief somehow.”

‘No way fourth quarter will save the year’: Agencies prepare for a long, painful road ahead

Talk to anyone in the agency business right now, it’s a little like talking to a psychic. They’d rather not focus on the potential downfall of their business due to projects on hold, reduced ad spending or extended payment terms. They also don’t want to talk about the bleak years to come.  Instead, they want […]

Digiday Research: How ad spending is changing in the coronavirus era

The coronavirus crisis has changed how brands and retailers spend marketing money. The vast majority of campaigns are on hold or canceled -- 73 percent of buyers said brands are now “pausing” campaigns while they assess their next moves.

Lower advertising costs present a double-edged sword for DTC brands

In some ways, it's starting to feel like the early days of the direct-to-consumer boom all over again.

When the new normal becomes normal

The media industry will be both scarred and changed by this crisis in how it works, does business and sustains itself.

Why NBCU’s Peacock’s muted debut could be a plus in the long run

The pandemic-related cratering of Peacock's splashy launch strategy could actually work in its favor, just not this year.