With ads on hold, agencies face an identity crisis

This is the third of a weekly column about the big changes and challenges facing media and marketing leaders. Be sure to join Digiday+, our membership program, to get access to this column and all Digiday articles, research and more. Like many business owners, the first reaction to the unfolding coronavirus crisis by ad agencies was […]

Why this crisis will further change the job of the CMO

For years, C-Suite executives have seen marketing as a cost center. With coronavirus, they have a test case for how businesses handle those cut costs.

Digiday Research: 73% of ad buyers have clients ‘pausing’ spending

A new survey by Digiday found that 75% of media buyers say their clients are reducing their marketing spend due to the coronavirus. In a separate question, 73% of buyers also said that clients were pausing their marketing expenditure on various channels almost entirely.

As the DTC reckoning accelerates, founders turn to each other for advice and sanity

"The coronavirus outbreak notwithstanding, there were a lot of issues that were spread out through the rest of the DTC ecosystem going into the first-quarter of this year," said Jeremy Cai, founder of Italic, which sells luxury bedding, apparel and handbags. "I feel like we are settling into a new normal in many ways of being conservative," he said.

‘Math doesn’t add up’: Publishers still face tough choices

“Just salary cuts will at most bring the costs down by 10%, at most, I can guarantee,” one exec messaged me.

Cheaper remote productions help media companies save money during the pandemic

Remote productions cost roughly half to one-third of the amount for a traditional shoot, according to producers.

Fountain of youth: Meet 7 young founders transforming media

Media isn’t for the faint of heart, especially these days. But don’t tell that to these seven young founders.

Finance is the new creative: Balance-sheet crunch leads ad and media businesses to seek new liquidity avenues

This is the second of a weekly column about the big changes and challenges facing media and marketing leaders. Be sure to join Digiday+, our membership program, to get access to this column and all Digiday articles, research and more. First came the shock. Then came the bills. Eager to maintain positive free cash flow […]