Digiday+ Member Exclusives
-
The future of toy stores isn’t in selling you toys
Toy stores haven't fared well over the last century. But a new crop of retailer are trying to rethink the entire category — and make it less of a toy store and more of an experience. Will it work?
March 30, 2020 -
40% of marketers and retailers expect layoffs due to the coronavirus
The coronavirus pandemic is causing tectonic shifts for businesses. As physical stores close, consumer demand is also dropping. For most brands, this means costs need to be cut. And for many, people are the place to start.
March 30, 2020 -
Mall rats: Gen Z shoppers are rerouting the future of physical retail
As “retail apocalypse” rumors continue to fly, teenagers are reviving shopping centers’ foot traffic. Among the draws are a social experience, immediate gratification, a personal branding opportunity and a much-needed break from their mobile phones.
March 27, 2020 -
Media enters the realm of unknown unknowns
In conversations with several media executives in the past 10 days, we are now firmly in the grip of the known unknowns and unknown unknowns.
March 26, 2020 -
As the concept of a summer job changes, businesses seek to woo Gen Z
There's more ways than ever for teens to make money. Some teenagers are foregoing the typical 20 hours per week part-time job in favor of starting their own side hustles, like promoting sponsored content on their Instagram pages or selling secondhand clothes.
March 26, 2020 -
Digiday Research: With ad businesses suffering, publishers turn even more to subscriptions
The impacts of the coronavirus outbreak are still just beginning to be felt on the economy. In media, the global pandemic has meant a forecasted drop in ad revenue and event revenue for publishers. About 88% of them say they will miss their forecasts for the year.
March 25, 2020 -
The new athletes: Professional esports players are becoming style icons
On a cold day in early February, thousands of people crammed themselves into the Hammerstein Ballroom in New York City and spent two hours cheering (and jeering) as 12 people played video games on a stage. It was one of the first matches of the season for the Overwatch League — essentially the NBA for […]
March 24, 2020 -
Despite relaxing paywalls, publishers like Bloomberg, WSJ and The Atlantic see subscription spikes
In the U.S. digital subscriptions rose 63% in the past week compared with the same period the year before.
March 24, 2020