Brand Summit Recap: Marketers face looming identity crisis

Brands are running out of road before tech giants require consumer consent to opt into identifiers — problematic for media buyers.

Future of TV Briefing: Streaming services count on content to keep subscribers acquired in 2020

Typical subscriber retention tactics like discounted renewal offers and email reminders are fine, but streamers find that what matters most is whether subscribers have enough shows to watch.

Marketing Briefing: How the Super Bowl represents a return to normalcy that’s yet to become reality

When it comes to the two narratives, it’s not surprising that the Big Game advertising veered toward the sunnier version of events.

Media Buying Briefing: Mediabrands CEO Daryl Lee discusses the soul of the media agency business

Lee offered his thoughts on media and creative agency relationships, ethics and the digital platforms and the roles and uses of data.

Future of TV Briefing: Hollywood returns to production as stay-at-home orders, advisories lift

Hollywood has returned to set — although, it hardly left. In November, industry workers were classified as essential workers and thereby exempted from stay-at-home orders.

Marketing Briefing: ‘No inspiring message’: Humor, charity become main themes ahead of the Big Game

It remains to be seen how effective the Super Bowl will be this year as it will be unlike the large advertising event marketers are used to.

Media Buying Briefing: While not a return to rebundling, indie media and creative shops are winning business together

Independent creative and media agencies are combining to pitch, win and deliver more complete, business-minded solutions.

Digiday Research: Publishers’ revenue streams changed mostly at the margins because of pandemic

Only small percentages of publishers saw emerging revenue streams grow into meaningful sources.