Marketing Briefing: How the Super Bowl represents a return to normalcy that’s yet to become reality

When it comes to the two narratives, it’s not surprising that the Big Game advertising veered toward the sunnier version of events.

Media Buying Briefing: Mediabrands CEO Daryl Lee discusses the soul of the media agency business

Lee offered his thoughts on media and creative agency relationships, ethics and the digital platforms and the roles and uses of data.

Future of TV Briefing: Hollywood returns to production as stay-at-home orders, advisories lift

Hollywood has returned to set — although, it hardly left. In November, industry workers were classified as essential workers and thereby exempted from stay-at-home orders.

Marketing Briefing: ‘No inspiring message’: Humor, charity become main themes ahead of the Big Game

It remains to be seen how effective the Super Bowl will be this year as it will be unlike the large advertising event marketers are used to.

Media Buying Briefing: While not a return to rebundling, indie media and creative shops are winning business together

Independent creative and media agencies are combining to pitch, win and deliver more complete, business-minded solutions.

Digiday Research: Publishers’ revenue streams changed mostly at the margins because of pandemic

Only small percentages of publishers saw emerging revenue streams grow into meaningful sources.

Digiday Research: The coronavirus pandemic left marks on publishers’ 2021 revenue plans

While publishers remain focused on direct-sold ads and subscriptions, they seem less focused on diversifying revenue in 2021.

Future of TV Briefing: Media companies grapple with getting advertisers to buy their platform video inventory

Media companies’ views on platforms have grown. But they are finding advertisers prefer to buy that inventory from the platforms.