Media Buying Briefing: A look at the big topics at the Media Buying Summit this week

Media buyers, planners and clients’ efforts to adapt to a changed world will be addressed in a number of ways at Digiday’s Media Buying Summit in Miami this week.

Fashion marketers prepare for supply chain sustainability — and disruption

Fashion marketers are working overtime to understand what's next — including supply chain and sustainability.

Media Briefing: How publishers with teen audiences are making their Instagram presences more inclusive

In this week's Media Briefing, media reporter Sara Guaglione reports on what Bustle and Teen Vogue are doing to make sure their Instagram accounts don't contribute to the platform's reported negative impact on teen girls' wellbeing.

Future of TV Briefing: Why advertisers are finally buying into shoppable TV

The Future of TV Briefing this week looks at how shoppable TV is moving from shiny new toy to potentially becoming a staple of the TV and streaming business.

Digiday+ Research: Nearly 60% of publishers don’t offer special holiday discounts on their subscriptions

Nearly one third of the publishers that sell subscriptions never offer discounts.

Marketing Briefing: Marketers continue to move dollars to retail media as returns improve

Retail media accounts for roughly 15-25% of the media mix and total investment in retail media is generally up around 20% year-over-year for many brands.

Case Study: How Group Nine has reoriented its ad sales approach

After acquiring PopSugar in fall 2019, the media company restructured its sales team around advertiser verticals and adopted sales incentives that pushed for the most profitable deals.

Case Study: How Essence plotted its approach to hybrid events

A good hybrid events strategy does not focus solely on the return to in-person. More in this Digiday+ case study of Essence's game plan.