How BuzzFeed is forging direct relationships with retailers

In the latest Digiday+ Talk, exclusively for Digiday+ members, Nilla Ali talks about where BuzzFeed placed its bets on commerce during the pandemic, and where her team anticipates the possibility for more growth.

Digiday Research Report: Publishers expect revenue to return to pre-coronavirus levels in 2021

The light at the end of the tunnel is pretty far off. Even as the economy bounces along to a re-opening, the crisis’ impact on the media industry is only just starting to be felt. The current crisis has been unique in that it has caused some massive accelerations of shifts already taking place: The […]

The coronavirus crisis is marketing’s ultimate A/B test

The current conditions set up a fascinating future case study into which of the foundations of marketing remained solid during a crisis, and which cracked under pressure.

Facebook Shops present both opportunity and questions to DTC brands

Over the past year, Facebook hasn't been shy about its e-commerce ambitions. So, it didn't come entirely as a surprise on Tuesday when Facebook announced that it would be launching customizable online storefronts called  Facebook Shops, as part of its quest to get customers to think of Facebook and Instagram as their go-to places to discover new products.

The needed maturation of the media business

This crisis is affecting all publishers but unequally. Those with more mature businesses -- in the positive sense -- are poised to take disproportionate share.

After a rough start, Quibi faces a challenge: How to promote its shows

Forget coronavirus. Quibi has failed to take off because it hasn't given audiences enough reason to tune in.

How Anheuser-Busch adapted its ad messaging

DraftLine, Anheuser Busch InBev's in-house agency, has never been busier. This is because the role of the in-house agency has never been more crucial.

Digiday Research: 80% of publishers lower Q2 forecasts

A Digiday Research survey of 127 publishers found that 52% of publishers missed their first-quarter numbers. About 23% managed to exceed their forecasts, while 25% hit them.