Digiday+ Member Exclusives
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As coronavirus restrictions lift, show makers prepare a gradual return to production
Smaller crew sizes, staggered lunch breaks and separate coronavirus-related budgets are among the measures that producers are adopting.
June 24, 2020 -
Why this latest Facebook advertiser ‘boycott’ may be different
A planned advertiser boycott in July will expose Facebook to yet another test of its mettle at a time when society is divided and marketers are more emboldened than ever to take a stand on societal issues.
June 23, 2020 -
Digiday Research: 62% of publishers report late payments
A new Digiday survey found that for a quarter of publishers, payments are delayed under two weeks, while for 17%, delays are between two weeks and 30 days. For 20% of publishers, delays stretch past 30 days.
June 22, 2020 -
‘D&I execs should report to the CEO’: As agencies examine diversity, execs point to the current limits of the chief diversity officer
In recent years, agencies have touted D&I initiatives, with some hiring chief diversity officers to not only help improve the diversity of their agencies but to better the culture to be more equal and inclusive for agencies.
June 22, 2020 -
As cities reopen, the DTC store strategy is changing
For digitally-native brands, Soho has often been the first place for digitally-native startups to open stores. Now, it's a ghost town, and is indicative of the challenges DTC brands will face going forward in plotting out their physical retail strategies.
June 22, 2020 -
For media organizations to change, equality needs to be a keystone habit
Media companies will be tested in their resolve and whether they’ll do the hard work needed to enact lasting change in an industry where too long progressive words haven’t matched up with retrograde practices.
June 19, 2020 -
Why WarnerMedia still has so many HBO-branded streaming services: a study of a branding and distribution headache
WarnerMedia's knot of HBO-branded streamers is the result of HBO's past efforts to expand into streaming.
June 17, 2020 -
How Crocs is keeping its marketing strategy active on social
Crocs' marketing strategy has needed to change from the norm, given the current climate, however having three months to get the team's feet back on the ground, EMEA marketing director Yann Le Bozec said that they are prepared for the new normal.
June 17, 2020