Why it will be hard for BigCommerce to dethrone Shopify as the DTC platform of choice

In the direct-to-consumer startup space, the response to BigCommerce's IPO this week was muted, thanks to Shopify's dominance.

Shut out of Fire TV and Roku, Peacock is the latest example of the arrival power moves to streaming

For TV networks, going direct to consumer in streaming is not so straightforward.

How Overtime is building sports media for Gen Z

In order to grow a substantial Gen Z audience, the content has to feel like it's coming from a friend, but beyond that, the media company also has to engage with the audience as if it were their friend too.

Ad tech is in denial about Apple’s new app privacy rule

Some ad tech companies are determined they'll find a solution to Apple's recent IDFA updates -- threading more confusion into an already conflicted landscape.

Digiday Research: What return to the physical office looks like for media workers — fewer meetings, less snacks

A new Digiday survey found that for 42% of media industry workers, the company hasn’t said anything concrete about when they’re expected to return back to the office.

Facebook in the age of revolt

Facebook's stalemate with advertisers is likely to stretch on as both sides dig in.

After a quiet three months, DTC brands resume launches

After months of Instagram posts about how "we're all in this together," and turning their factories into production centers for masks, direct-to-consumer brands are finally starting to return to business as usual. That's particularly evident by the number of new startups entering the market.

‘Allow the creators to create’: EOS hands influencers the wheel to drive effectiveness of its TikTok campaigns

In the latest Digiday+ Talk, Soyoung Kang talked about EOS's relationship with TikTok's creative influencers and how her team has used its paid TikTok campaigns to drive organic growth on its own channel.