Digiday+ Member Exclusives
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‘Just waiting for the knockout blow’: U.K. government’s junk food ad ban yet another hit for already battered publishers
The U.K. government is proposing a ban on ads for foods high in fat, salt and sugar on TV or online before 9 p.m. — and is weighing ending online junk food ads altogether.
July 28, 2020 -
Digiday Research: 56% of buyers say clients paused Facebook ad spend this month
More than half of agency buyers said clients had paused Facebook ad spend this month in response to the “Stop Hate for Profit” campaign.
July 27, 2020 -
As headwinds emerge, DTC brands bet on early growth to carry them through the rest of the year
From March through July, direct-to-consumer startups in categories like personal care products and athletic apparel reported astronomical growth. Now, is a slowdown on the horizon?
July 27, 2020 -
‘People have to be more aware of bullshitters’: Why there’s a push for more realism in advertising now
In advertising, there’s long-been a “fraud problem” in that the industry has a surplus of poseurs or bullshitters.
July 27, 2020 -
What entertainment companies are doing to end ‘exclusion by familiarity’ and and make their workforces, productions more diverse
Entertainment companies are conducting content audits, forming diversity committees and hiring diversity consultancies.
July 22, 2020 -
For advertisers, the biggest concern about TikTok isn’t the ownership — it’s the audience
TikTok's userbase skews young and cautious advertisers want more brand safety assurances.
July 21, 2020 -
‘Implicitly rather than explicitly’: Advertisers no longer want to discuss the coronavirus
The coronavirus is still around — ravaging entire states, with infection rates rising across the country. But marketers would rather just, well, pretend it isn’t. It’s a change from a few months ago, when coronavirus-response ads from advertisers were all the rage, as everyone sought to tell the audience that we were in this together. […]
July 20, 2020 -
Digiday Research: Half of agency staffers don’t feel secure about their jobs
About 40% of agency employees are currently looking for a new job, according to a new survey about work and culture by Digiday.
July 20, 2020